About Jen


JENuine Blogger was founded by Jennifer Smith in July 2015 as a creative outlet to share all my own genuine (JENuine after my name Jen) recommendations and personal insight into all things beauty, travel, health and fitness and fashion to make things a lot more relatable.

Jen has since been nominated for two highly acclaimed blog awards including 'Best Newcomer' Irish Beauty Blog Awards 2016 and 'Most Creative Blogger' Award, Australia 2016.

Jen has worked with some of the industry’s leading beauty and fashion brands including Benefit, L'Oreal, Invisalign, Great Lengths, Environ, Marc Bale, Elizabeth Arden and many more.

Jen is also the Co Founder of Beauty To A Tea Perth which hosted their first event in 2016 sharing makeup and skincare tips, fashion advice and meditation and motivational presentations in the form of a fun, informative ultimate ladies day out! For more info and to be the first in the know of when an event is coming up near you follow @beautytoateaperth on Instagram and our public group on Facebook 'Beauty To A Tea Perth'.

To discuss working with Jen or getting involved with Beauty To A Tea Perth please connect via the contact section or email jenuineblogger@gmail.com / beautytoatea@gmail.com.


My name is Jennifer Smith, but you can call me Jen. I am 28, born and raised in Dublin, Ireland. Absolutely obsessed with travelling and currently living in beautiful Perth, Australia the last two years, where I now call my home away from home.

My background is in healthcare (precisely maternity care) and by day I work at Perth's largest Children's Hospital. I'm very passionate about midwifery and nursing and and regardless what I do long term, it will always have a place in my heart.

For as long as I can remember, I've had a loving relationship with all things beauty and fashion, spending my awkward years scouring through my mums clothes and makeup bags to see what I could pinch without her finding out (hehe).
I was so lucky to have done some modelling in my teens, into my early twenties, which opened my eyes to a whole new era of fashion and beauty that made me fall much more in love, particularly with makeup. It has gave me the confidence I have today with makeup and urged me to pursue my passion and further develop my skills by studying Makeup Artistry.

I obtained an advanced certificate in makeup artistry, May 2016' (more about the makeup courses I completed with Artists@Play and MAC Cosmetics on the blog) and offer makeup services from my very own at home beauty room. For makeup services please refer to the 'contact' tab or message me on Facebooks (JENuine Blogger) to be auto mailed a copy of my current price list.

Building a trusting, honest and engaging relationship with my followers is pivotal to me, so don't be shy to come say hi :)

For general inquiries please contact me on Twitter/Facebook/Instagram @jenuineblogger


I hope you enjoy reading my blog and get some great tips and advice from it for yourself.

Love Jen

Jennifer Smith July 2015 

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